A landing page is not a page of your website: it is where paid or targeted traffic arrives, built to turn it into enquiries. No menu, no links that let people wander off, no second message. Everything on it serves one decision the visitor has to make within thirty seconds.
When a landing page is the right tool
Advertising
You are buying traffic
Google Ads, social, display. Sending that traffic to your homepage drops the conversion rate, because a homepage speaks to everyone.
Launch
A new offer to test
Before rebuilding the site around a service, one page is enough to find out whether the market responds. Two weeks instead of two months.
Event
A date and a sign-up
Open day, seminar, recruitment. The page lives for the length of the operation and disappears, without weighing down the site.
Segment
One message per audience
The same service pitched to a restaurant owner and to a law firm is not the same story. One page per segment converts better than one average page.
The anatomy of a page that converts
01The promise, before any scrolling
First screenWhat you offer, to whom, and the concrete benefit. Someone arriving from an ad must find the words of that ad within a second.
02The proof
Second blockFigures, reviews, references, guarantees. This is what turns interest into trust, and it is almost always the weakest part of the pages we audit.
03Objections answered
Third blockPrice, lead time, commitment, what happens after the form is sent. Every unanswered question is a visitor closing the tab.
04The action, repeated
ThroughoutOne kind of action, offered three or four times. A short form: every extra field costs conversions.
Measure, then correct
A landing page without measurement is advertising spend in the dark. We set up conversion tracking at launch, tied to your campaigns, so you know not how many visitors came but how many enquiries each euro produced.
- Conversion tracking tied to your campaigns, with visitor consent respected.
- Traffic source kept through to the enquiry, so you learn which ad actually produces customers.
- Load speed monitored: on paid traffic, an extra second is paid for in wasted budget.
- A test variant possible from the start, to compare two promises on the same traffic.
Two to three weeks
- Message and structure
- 3 to 5 days
- Design and build
- 1 week
- Tracking and launch
- 2 to 3 days
That timeline assumes the offer is clear on your side. If the promise still has to be defined, a framing workshop adds a week, and it is the best invested week of the project: a perfectly executed page on a vague message does not convert.
A campaign to launch?
Describe the offer and the audience. You get a costed proposal within 48 hours, with a recommended structure.
Request a quoteFrequently asked questions
A site page informs and lets people browse. A landing page removes the navigation to focus attention on one action. On paid traffic, the conversion gap between the two is regularly twofold.
Between 1,500 and 3,000 € excluding VAT, copywriting included when the offer is already clear. A test variant or versions per segment add a few hundred euros each, since the structure is already there.
If you buy traffic in several languages, yes. A German ad landing on a French page wastes most of its budget. Each version has to be translated, not just the headline.
Yes, usually on a dedicated address of your domain, which benefits the domain's reputation and simplifies measurement. It stays out of the navigation and, depending on the case, out of organic search.
We look at the figures before rebuilding anything: where the traffic comes from, where visitors stop, how many start the form without finishing. In most cases the problem is the campaign targeting or the promise, not the page.
Let us talk about your project
A 30-minute call is enough to define the scope, the budget and the schedule. You leave with a written estimate, no strings attached.
Based in Luxembourg, we work across the whole Grand Duchy.
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