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Between two weeks and three months, depending on the project. The gap almost never comes from development: it comes from how fast content and approvals arrive.
Timelines by project type
| Type of site | Realistic timeline |
|---|---|
| Landing page | 2 to 3 weeks |
| Brochure site (5 to 10 pages) | 3 to 5 weeks |
| Multilingual corporate site | 5 to 8 weeks |
| Online shop | 6 to 12 weeks |
| Custom development | 6 to 10 weeks |
These assume an approved quote, a paid deposit and feedback from you within 48 hours. They stretch mechanically if any of those three is missing.
How the time splits
On a five-week brochure site, the typical split is:
- Scoping and structure (3 to 5 days. Site map, content of each page, decisions on scope.
- Mockups) 5 to 7 days. Main screens, two rounds of adjustments included.
- Development (10 to 15 days. Build, content, forms, technical SEO.
- Acceptance) 3 to 5 days. Page-by-page check, mobile testing, fixes.
- Go-live : 1 day. Switch, redirects, connection to measurement tools.
Development is therefore barely half the calendar. That is why "the site is almost finished" means very little: the final stages are short but cannot be compressed.
The four causes of delay
Content. By far the first cause. A site waits for copy, photos, a high-resolution logo, a list of references. Until they arrive, the project moves forward on empty pages.
Multiple approvals. When three people must approve a mockup and none of them decides, every stage takes an extra week. Appoint one contact empowered to decide.
Scope changes mid-project. Adding online booking halfway through does not only cost the development of the feature: structure, mockups and testing all have to be revisited.
Technical access. A domain name whose credentials nobody can find, a former provider who does not answer, hosting registered to an employee who has left: these are weeks lost on administrative points.
Reverse schedule from a launch date
If you have to be live for a specific date (an opening, a trade show, a campaign) work backwards:
- D‑7: go-live and final checks.
- D‑14: development finished, acceptance starts.
- D‑30: final content delivered, mockups approved.
- D‑45: quote signed, scoping done.
- D‑60: consulting providers.
In other words, for a launch in two months, the decision has to be made now. For a launch in three weeks, only a reduced format (a landing page or a one-page site) is realistic.
Going faster without cutting corners
Three levers actually work:
- Provide content before the start, even imperfect. Rough copy can be edited; missing copy blocks.
- Reduce the initial scope. Five pages live in a month beats twelve pages in four months. The rest can be added afterwards.
- Block approval slots in advance in everyone's calendar, rather than arranging them as you go.
One lever does not work: adding people to the project. That multiplies back-and-forth without shortening any stage.
Let us talk about your project
A 30-minute call is enough to define the scope, the budget and the schedule. You leave with a written estimate, no strings attached.
Based in Luxembourg, we work across the whole Grand Duchy.