Legal professions have long worked by referral. That channel remains dominant, but it no longer covers everything: someone with no contacts searches online, and a foreign company setting up in Luxembourg always starts there. The site does not have to convince: it has to allow verification.
What a visitor comes to verify
- Do you handle my type of matter? Practice areas must be named precisely, not bundled under "business law".
- Who will look after me? An identified partner, with their background and working languages, reassures more than a collective presentation.
- Do you speak my language? Decisive in Luxembourg, where a large share of clients work in neither French nor German.
- What will it cost? Without quoting fees, explaining the arrangements (fixed fee, hourly rate, retainer) removes a real obstacle.
- How do I reach you? A structured form beats a generic address, provided it stays confidential.
The structure that works for a firm
01Home
PositioningWhat the firm does, for which clients, in which languages, with what size of team.
02One page per practice area
The core of search visibilityEmployment law, corporate law, property law, family law: a separate page per area genuinely practised, never a list.
03Team
CredibilityA page per partner and associate: background, bar, languages, practice areas. These pages often surface on searches by name.
04Fees
DifferentiatingBilling arrangements and how a first meeting works. Few firms do it, which is exactly why it is effective.
05Contact and booking
ConversionA sober form, complete contact details, an indication of the usual response time.
Communication and professional conduct
Communication by legal professionals is regulated. The constants: no promise of outcome, no disparaging comparison with colleagues, respect for professional secrecy, and accuracy of statements about titles and registrations.
Confidentiality and security
- Encryption of the site and its forms, without exception.
- Hosting in the European Union, with documented subprocessors.
- A contact form that does not invite people to detail a matter: it exists to arrange a meeting, not to collect documents.
- No advertising trackers by default: on a legal website, browsing itself is sensitive data.
- A privacy policy written for your practice, not copied from a generic template.
Languages, a genuine issue for firms
This is the sector where multilingual content is most often justified: the Grand Duchy's international clientele works in English, cross-border clients in German, local clients in French. A complete English version is frequently a worthwhile investment for a business law firm. See multilingual websites in Luxembourg.
A website for your firm
Tell us your practice areas, the size of the team and your working languages: we come back with a proposal within 48 hours.
Request a quoteFrequently asked questions
Between €4,000 and €9,000 depending on the number of practice areas, the size of the team and the languages. A sole practitioner with three areas and two languages sits at the lower end.
Yes, and it is one of the most effective visibility levers in this sector, provided it stays within the professional-conduct framework: general information, with no individual advice and no promise of outcome.
Publishing a figure is neither compulsory nor always relevant. Explaining the arrangements (fixed fee, hourly rate, retainer, whether the first meeting is chargeable) answers the client's question without committing you to a number.
Yes, because the person referred almost always checks online before calling. The site then confirms the referral rather than creating it.
For a first contact, often yes: it avoids exchanges of messages. For an ongoing matter, the secretariat remains preferable. Both can coexist on the same site.
Let us talk about your project
A 30-minute call is enough to define the scope, the budget and the schedule. You leave with a written estimate, no strings attached.
Based in Luxembourg, we work across the whole Grand Duchy.
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