An online shop is not a brochure site with a buy button. It is an operating tool that has to hold the catalogue, the stock, the orders, the returns and the invoicing without you spending your evenings fixing it by hand. The visible part is barely half the work.
What changes when you sell from Luxembourg
Tax
VAT follows the buyer
Past a threshold of sales into the European Union, the destination country's rate applies. The shop has to work that out on its own, or the correction lands in your accounts.
Logistics
A market of 660,000 people
Your customers almost always spill over into Belgium, France and Germany. Shipping rates per zone and stated delivery times become a selling point.
Languages
Buying in your own language
A basket abandoned on a badly translated product page does not come back. Descriptions, confirmation emails and terms of sale matter as much as the interface.
Payment
Local habits
Card, transfer, Payconiq, instalments depending on basket size. A missing payment method converts directly into lost orders.
What the project covers
- Catalogue: product pages, variants, stock, categories, search and filters that work on a phone.
- Checkout: basket, customer account or guest order, calculated shipping, secure payment.
- Payment: integration of an established provider, refunds and failed transactions handled.
- Delivery: zones, rates, lead times, tracking, and label printing where the volume justifies it.
- VAT and invoicing: rates by country, compliant invoices, export to your accounting.
- Order management: dashboard, statuses, automatic emails at each step, returns.
- Search visibility: indexable product pages, structured data, mobile performance.
Which platform, and why
The choice rests on three things: how many products, how complex the selling rules are, and who will run the shop day to day. A specialised platform covers the large majority of needs, with a monthly fee and a commission. Bespoke development is only justified by a real business constraint, such as a connection to existing management software or pricing that varies by customer.
| Situation | Direction | Budget range |
|---|---|---|
| Under 50 products, simple selling | Specialised platform, tailored theme | 8,000 – 12,000 € |
| Large catalogue, several languages | Specialised platform, bespoke integrations | 12,000 – 20,000 € |
| Pricing rules or link to business software | Bespoke development | 20,000 € and above |
| A few products alongside another activity | Light shop grafted onto the brochure site | 3,000 – 6,000 € |
How long it takes
- Framing and mockups
- 1 to 2 wks
- Build and integrations
- 3 to 6 wks
- Catalogue, testing, launch
- 2 to 4 wks
The limiting factor is almost never technical: it is preparing the catalogue. A thousand products to describe, photograph and categorise is more work than the shop itself. So we settle at the outset who produces that content, and by when.
Tell us what you sell
Describe your catalogue and your customers. You get a costed proposal and a platform recommendation within 48 hours.
Request a quoteFrequently asked questions
Between 8,000 and 20,000 € excluding VAT for a full shop, depending on catalogue size, number of languages and integrations. A light shop grafted onto an existing brochure site starts lower. Platform fees and payment commissions come on top, detailed on the pricing page.
The shop applies the destination country's rate above the European threshold, and the Luxembourg rate below it. The setup is done with your accountant: we put the mechanism in place, the tax responsibility stays yours.
Yes, and it is the condition for success. The admin interface is part of the delivery, with two hours of training and written documentation for everyday tasks.
Not necessarily from day one. Many Luxembourg shops start in French and English, then add German once traffic justifies it. The multilingual structure is designed in from the start so that adding a language needs no rebuild.
If that software exposes an interface, yes. This is often what tips a project into bespoke development: synchronising stock and orders by hand rarely stays worthwhile beyond a few dozen orders a month.
Let us talk about your project
A 30-minute call is enough to define the scope, the budget and the schedule. You leave with a written estimate, no strings attached.
Based in Luxembourg, we work across the whole Grand Duchy.
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